End-to-End Product Designer(focussing on UX Research)
4 weeks
Miro, Figma & Invision
Frustrated solo travellers need a better way to capture photographs to make their travel experience memorable.
Sabrina, a graphic designer and a travel photographer enthusiast, needs a way to capture more of the surroundings in her pictures to develop a better eye for composition.
Tourists need a way to capture photographs and videos having the scenic backgrounds of their vacation spot without requiring assistance and which is within their budget.
RentWings is a drone renting app that allows the tourist to capture, catch and create precious memories of their vacation.
Photographs and videos are usually taken on a vacation to remember the precious moments and preserve it as a memory forever.
During user research I discovered that tourists usually can’t capture the in person amazing and scenic view from normal photographic techniques. They usually require assistance while taking pictures when capturing the whole background, which causes tourists a discontented trip. This leads to vacation spot losing its fame and popularity and in turn affecting the revenue of the location.
How can we help tourists improve their quality of photographs and videos of their vacation without requiring assistance?
After analyzing all the user interviews, a user persona was created based on some common thoughts of my interviewees.
I wanted to brain storm using I like, I wish, what if method and prioritize the features for the app design using prioritization matrix.
To better understand the user's experience with the application, a storyboard was designed.
After gathering our research and learning more about our users,I then worked on a journey map of a typical user's experience. This was a great way to walk in the user's shoes and empathize with their emotional states during a certain process.
To get a better understanding of the layout of the application, I drew a few paper sketches of how I visualized the design. This application was originally called Zenith(Definition - The point in the sky or celestial sphere directly above an observer) but was later changed to RentWings so that it could be relatable to its value proposition statement.
Moving forward I would like to work in an agile environment and work on completing the following iterations to design a full fledged application
In future projects, I wish to start early on the research phase and create mockups. I would want to choose a mockup design and stick with the design rather than hoping from one application to another to find ideas. Finally,I would want to include more testing.
Thank you.